Eugene Cheng‐Xi Aw

Understanding the impact of ChatGPT on tourism and hospitality: Trends, prospects and research agenda

2024 · 79 Zit. · Journal of Hospitality and Tourism Management

ChatGPT and service: opportunities, challenges, and research directions

2024 · 30 Zit. · Journal of Service Theory and Practice

Unveiling the potential of generative artificial intelligence: a multidimensional journey into the future

2024 · 15 Zit. · Industrial Management & Data Systems

Future research directions of generative AI in marketing and logistics

2025 · 0 Zit. · Asia Pacific Journal of Marketing and Logistics

Be smart, human and empathic: understanding the role of AI chatbots in fostering brand preference

2025 · 0 Zit. · Asia Pacific Journal of Marketing and Logistics