Jiangxi University of Finance and Economics

Artificial Intelligence in Advertising: Advancements, Challenges, and Ethical Considerations in Targeting, Personalization, Content Creation, and Ad Optimization

Biao Gao, Yiming Wang, Huiqin Xie et al.

2023 · 156 Zit.

When AI takes the wheel: The effectiveness of AI versus human-generated content in tourism marketing

Chengxi Li, Qi Cao, Sheng Hua et al.

2025 · 0 Zit.

How AI social responsibility shapes consumers’ brand advocacy

Shen Peng-yi, Dengshan Peng, Andy Z. X. Zhu et al.

2025 · 0 Zit.

Dancing with AI: how employee–AI collaboration shapes employee creativity

Peng Xie, Lu Ma, Tian Fen

2026 · 0 Zit.

Research hotspots and path evolution of generative AI development--A Bibliometric Analysis Based on CiteSpace

Xiao‐Yu Xiong, Mengting Zeng

2024 · 0 Zit.

Generative AI in academic research activities: The hidden side of self-detrimental consumption

Mai Thanh Nguyen, Yunen Zhang, Yi Bu et al.

2025 · 0 Zit.

Are you willing to forgive generative AI doctors? Trust repair after failures in online health consultation services

Yanjie Chen, Shiow Hwa Luo, Yukun Yin

2025 · 0 Zit.

From Determinism to Probabilism: Reshaping the Causation Identification of Medical Malpractice in AI-Assisted Diagnosis and Treatment

Wen Wang, Yang Ang, Li Zhao et al.

2025 · 0 Zit.