Perspective Chapter: Artificial Intelligence in Slovak Radio Industry – The Present and the Future of Broadcasting

Abstract

The chapter addresses the implementation of artificial intelligence in the radio industry in Slovakia and analyses its impact on various aspects of broadcasting. Artificial intelligence (AI) is increasingly used to automate processes in the media, as radio stations are using AI to generate news, personalise content, or create synthetic presenters. The chapter traces the historical development of AI in the radio environment and its current use in Slovak radio stations, highlighting both the benefits and risks associated with AI. Particular attention is paid to text generation by generative AI and listener reactions to artificially generate voices, with results showing that despite technological advances, the public still prefers human presenters. The future of AI in Slovak radio is also discussed, underscoring dependence on regulations, technological advances, and the media’s ability to find a balance between AI efficiency and the human factor.

Ähnliche Arbeiten