HUMAN–AI INTEGRATION IN STRATEGIC HRM AND ITS IMPACT ON ORGANIZATIONAL PERFORMANCE

Abstract

Applicability of Artificial Intelligence (AI) into the Human Resource Management (HRM) has significantly transformed the approach of companies in terms of strategy and management of the workforce. This research paper examines the importance of Human-AI fusion in Strategic HRM and its implications on the performance of organizations. The research aims to explore how AI-based HR solutions can support decision-making, improve productivity, and improve the overall performance of the organization. The research design was descriptive and analytical, and the primary data were collected among 120 respondents, including HR professionals, managers, and employees in the organizations which use AI-based HR solutions. To analyze the results of our work we applied frequency and percentage as the methods of analyzing the data that we have received in order to find out how many individuals were utilizing AI, and how they believed it influenced the outcomes of their work. The findings indicate that the majority of companies are currently implementing AI technologies when conducting HR activities such as recruitment, performance appraisal, and workforce analysis. The results also demonstrate that collaboration with AI can assist organizations to do better, make better decisions and work more efficiently. However, to succeed in the HRM area, AI requires the business to be prepared, employees to be educated, and technology to be handled in an ethical manner. The paper concludes that humans and AI may work together to enhance strategic HR activities and make a workplace more efficient, data-driven, and competitive.

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