Dies ist eine Übersichtsseite mit Metadaten zu dieser wissenschaftlichen Arbeit. Der vollständige Artikel ist beim Verlag verfügbar.
Leveraging AI to Optimize Personalized Advertising Strategies
0
Zitationen
2
Autoren
2025
Jahr
Abstract
Artificial intelligence (AI) has revolutionized the field of advertising by enabling the optimization of personalized marketing strategies. AI-driven algorithms allow advertisers to target consumers with highly tailored ads based on their individual preferences, behaviors, and past interactions. This article explores how AI is being used to enhance personalization in advertising, focusing on machine learning, data analytics, and automation techniques. The article also examines the challenges faced by marketers in leveraging AI for advertising and discusses future trends in personalized advertising strategies.
Ähnliche Arbeiten
Proceedings of the 19th International Joint Conference on Artificial Intelligence
2005 · 5.781 Zit.
An Experiment in Linguistic Synthesis with a Fuzzy Logic Controller
1999 · 5.633 Zit.
An experiment in linguistic synthesis with a fuzzy logic controller
1975 · 5.599 Zit.
A FRAMEWORK FOR REPRESENTING KNOWLEDGE
1988 · 4.551 Zit.
Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy
2023 · 3.560 Zit.